MARKETING MAVEN

MARKETING MAVEN

MARKETING MAVEN

MARKETING MAVEN MARKETING MAVEN MARKETING MAVEN

Jasmin Francis-Bush, the Marketing Maven has over twenty years of experience across Retail &Fashion, Entertainment, Sports, Media, and Higher Education.

Her expertise includes overseeing Branding, Marketing, Advertising, Collaborations/Licensing, and Communications/PR efforts to drive awareness and engagement of products and services to target audiences.  

Additionally, Jasmin is passionate about Diversity, Equity, and Inclusion and supports brands that value and prioritize communities of color.

More About Jasmin

Jasmin has worked with a plethora of companies leading Marketing teams from small to large with the likes of Williams-Sonoma Inc. Pottery Barn brands, Nintendo of America, Macy’s Inc, Bloomingdale’s, National Basketball Association, MTV, NY Fashion Week, and Ralph Lauren. Jasmin currently leads a team of 15 across Branding, Marketing and Advertising, Licensing, and Communicators resources at the University of California, Davis (a part of the UC system, the largest public research university in California).

Jasmin’s expertise in developing strategic partnerships, collaborations, and synergies of connecting companies, brands, and influencers spans the alphabet

  • A-B: ABC, Amazon, Anna Sui, Apple, ASPCA, Armani, Awesomeness TV, Bahamas Tourism Board, Banana Republic, Betsey Johnson, Bobbi Brown, Broadway, Burberry, Burton

  • C-D: Canva, Creative Artists Agency, Champs Sports, Chipotle, Clear Channel, Conde’ Nast, Converse, City of Los Angeles, City of Miami, City of New York, DC Comics, Delta Airlines, Disney, Dreamworks

  • E-K: Elle Décor Magazine, Epic Records, ESPN, Estee Lauder, FedEx, Foot Locker, Google, HBO, Intercontinental Hotels, IMAX, John Varvatos, Joseph Abboud, Kelly Slater

  • L-M: Lacoste, LaPerla, Levi’s, Los Angeles Dodgers, Lucas Films, LIMA, MLB, MLS, MTV, Manchester United, Marvel Comics, Men’s Wearhouse, Minted

  • N-S: NBA, NFL, NHL, NPR, Nespresso, New York Post, New York Times, Nike, Nokia, Oceana, P&G, Pan Am, Polaroid, Ralph Lauren, Reach Higher, Red Bull, Roku, Rent the Runway, Salvatore Ferragamo, Spanx, St. Francis Winery, St. Jude

  • T-Y: Toyota, Tom’s, Twentieth Century Fox, UBER, Universal, Valentino, Van’s, Varsity, Warner Brothers, World Surf League, WWF, YouTube

Jasmin is especially passionate about multicultural marketing ensuring brands and institutions have a representation of diverse expertise across creative teams and are inclusive of BIPOC consumers. 

Jasmin received her Bachelor of Science from the University of Florida and a Master of Art in Luxury Fashion Management from Savannah College of Art and Design (SCAD). 

A few of Jasmin’s awards include:

  1. Top 40 under 40 West Coast Brand Innovators

  2. CASE (Council for Advancement and Support of Education) Awards 2019-2022 Platinum, Grand Gold, Gold, Silver, Bronze, Circle of Excellence across the following areas:

    Branding and Advertising: Digital Ad Campaign, Advertising, Admissions Blog, Display Ads, Admissions Recruitment, and Diversity campaign.

    Design and Experience: architecture and wireframe, site development and content, digital and print versions of brand guidelines, Environmental Design, and Signage.

    Content: Admissions Blog, Annual Report, Unfold Podcast, UC Davis Brand Guide, Interactive Media, Video Ad, Diversity, Streaming On Demand content, and QR Code.

  3. 2020-2022 Educational Higher Ed Marketing Awards, Edu Marketing across Advertising, Branding, and Strategic Initiatives.

  4. Driving the highest retail revenue in the division, institution history, and top sales for 2021-2022 across colleges.

For more information on Jasmin’s career background visit Jasmin's LinkedIn

To collaborate with Jasmin on Marketing and Branding, email jfrancisbush@gmail.com

Let’s Collaborate