BRANDING

Creative Director overseeing a design studio across specialties including graphic designers, art directors, animation/3D motion graphics designers, illustrators, copywriters, project manager/traffic, photography, video, content development, and proofreading/editing. Led the redesign of the University of California, Davis (UC Davis) institutional brand and execution across internal and external audiences.

Focus Areas:

• Brand Design Ideation and Development

• Brand DNA/Architecture

• Establishing Brand Guidelines

• Rebranding and launches

• Environmental and Signage

• Messaging: Manifesto, Personality, Voice and Tone, Storytelling, and Editorial