Jasmin’s expertise spans Marketing, Branding, and Consumer Experiences helping brands such as the National Basketball Association plan NBA All-Star Weekends, NBA International Games, and the Fan Jam Sessions across the United States. In addition to the NBA and ESPN Game Day, Jasmin has worked across fashion planning runway shows, installations, store openings, and entertainment experiences including film premieres, and awards show such as the MTV Video Music Awards. Most recently, her focus has been on Generation Z consumers developing pop-up events including Uber make-overs across college campuses, Commencement ceremonies, New York Fashion experiences for college students, gaming installations, and more.